6. As we enter a new decade, the range of technology available to event organisers just gets bigger and better. Event Technology Trends. You WANT to check these out! The Value of In-Person Events. Trend 4: Continued Adoption Of Agile Marketing. ROI/Closing Deals. Lead Generation/Growth. We’ve interviewed event marketers and industry experts to bring you a comprehensive look at the five event trends shaping enterprise events in 2020.
To paint a clearer picture of the trends and challenges that will shape the event marketing landscape in the coming year, here is a comprehensive list of event marketing statistics. Converting your in-person event to a virtual event? 4.
So today, we kickstart this series of episodes with 2020 event marketing trends. As event professionals, marketing is an enormous part of what we do. We've also included the latest trends in all areas of event marketing. Many of the changes have been driven by technological advances within the industry. The need for live events is becoming more relevant than ever before, with 30% of marketing budgets expected to be spent on live events in 2020.And brands will likely invest in events as a marketing channel. Because it’s December, the next episodes of #EventIcons will focus on what’s to come. 9. The 2020 Event Marketing Guide. B2B Event Marketing Trends to Harness This Year. When brands let people create their own stories or tell their stories, and use their brands not as the highlight but to make their stories better, that is the most powerful and authentic thing. What has been your favorite episode so far? 5. Learn how your tech partners can support you and grow with your event needs.Learn how you can put attendee experience front and center to empower attendees to make the most of their experiences.Explore new ways to attract sponsors and drive even more value between your sponsors and attendees. With the ever-changing event landscape comes new, exciting marketing trends that can help bring more people to your event … In fact, in a recent event marketing survey, 52% of respondents said that event marketing drove more business value than other marketing channels. How does technology foster and help the human connection rather than just take away and distract it? Because it’s December, the next episodes of #EventIcons will focus on what’s to come. And being on top of what will change and what will remain the same puts us one step ahead in the game.To help us out with this exciting conversation, we welcome two iconic guests, Below, in our Epic Resources section, we link the awesome insider favorites that were mentioned in this episode!
Dynamic individuals and organizations are constantly trying something new to capture the hearts and minds of their guests. The event industry is constantly in flux. 7. 2. 3. It’s time to dive deep into the world of 2020 event marketing trends! Event marketing requires many things to do, including considering the cost, the vendor, and decorations of the venue. Download our report to get all the tools you need to put these trends into practice for your next big event.Gain inspiration for bringing consumer-friendly elements like tourism and branded activations into your B2B events.Technology is constantly evolving. We feel it is useful to let you know about the big shifts happening online and offline, so you can market your corporate events, brand activations, client conventions, trade shows and team building activities better and more efficiently. Do you know what event trends to plan for as we enter a new decade? I think at the end of the day, people want people connections and that's why we love this business.
Also key to standing out in 2020 will be the ability to solve customer problems in real time, deploy tests quickly, evaluate the results, and rapidly readjust—in other words, agile marketing, Copeland said.
And that’s a wrap on today’s episode of #EventIcons! It’s time to dive deep into the world of 2020 event marketing trends! According to Heller, agile marketing isn’t a …