Click to email this to a friend (Opens in new window)All eyes on NASCAR tonight, with up to 30,000 fans in stands I’m a planner and a detail guy and that was just maddening to me.”Fans will only be allowed into the grandstand area and will not interact with drivers or teams, and the only event of the three contested this weekend that will have fans will be Sunday’s NASCAR Cup series event.Other protocols the track set up were digital tickets and no paper tickets, masks required for everyone older than 10, clear bags so security personnel can see in them and souvenir and concession stands will be credit card only and no cash.Also, fans seats were spaced out throughout the grandstand to maintain social distance among groups.Plus, Gossage said two of the track’s campgrounds will be open Saturday for Sunday’s race. If they will follow their plan, wear their masks, maintain social distancing, hand sanitize and they’ll do all those things we’ve asked them to do we’ll be just fine.”Texas Motor Speedway President Eddie Gossage on Feb. 26, 2020.Texas Motor Speedway will welcome fans to Sunday's NASCAR race. The illusion of safety… The speedway also said that by buying tickets, fans are “assuming all risks of exposure to COVID-19” and release the track from any claims.“We know that some of the things we’re putting in place are going to be a temporary inconvenience,” Caldwell said. That is far more than the 50-person limit … “There was a period of time back in March where you get up in the morning and everything changed 10 times yesterday and you are sure it will be a better day today, and it changed 20 times today. Speedway Motorsports and NASCAR will continue to adapt and improve procedures to ensure they are effective and can be scaled to support increasing the number of fans in the future. It’s a great responsibility.”The speedway has taken steps to try to keep that crowd safe, including spacing seated customers in small social distancing groups, requiring fans to wear masks except when in their seats, employees are required to wear marks, and all food and souvenir purchases will be cashless. Add in factors like the sport’s alienation of it’s fan base and Nascar had it’s time in the sun. The past several years, the stands have …
What is that? There were some fans at the Charlotte races last month but they were in the condos outside Turn 1 and not allowed in the stands.
For brand-heavy Nascar, the lack of fans in the stands has opened up another revenue stream. The proposal, which was done in conjunction with multiple health officials, was approved and plans began in early June to host the race.“The state wanted a written plan and had their health department review it and the governor’s office review it,” Gossage said. Updated Jun 09, 2020; Posted Jun 09, 2020 . For brand-heavy Nascar, the lack of fans in the stands has opened up another revenue stream. Other upcoming NASCAR races will not be held with fans… NASCAR will welcome the general public back next weekend for the Geico 500 at Talladega Superspeedway in Alabama, where a total of 5,000 fans will be allowed at … Now, sports are finally starting to come back. The past several years, the stands have been very sparsely populated, with exception of a few popular races. People have to tune into some obscure sports station on cable if they want to watch it.
In the first race, grandstands saw 510 exposures for a total of over 53 minutes of screen time.
With attendance declining drastically since its height in 2005 (Nascar stopped reporting attendance figures after the 2012 season), some tracks have filled the empty space with giant brand banners. NASCAR will start allowing fans back in stands Sunday; up to 5,000 fans will be allowed at Talladega next week. Two months ago, the sporting world ground to a halt all at once as the spread of the coronavirus forced leagues to shut down. Kyle Busch donned a branded mask after winning an event in Charlotte. Texas Motor Speedway has also declared a 50 percent maximum for the July 19, though track officials doubt they’ll reach that 60,000 number.Realistically, concerns about the virus will dampen attendance even where it’s allowed, but tonight’s race will be an interesting experiment that football businesses (college and pro) will be watching.NASCAR? Of course the US doesn’t have the virus under control!Nascar is slowly dying, stands will be 1/4 full when this whole thing is over.The people saying that the capacity is 160,000 are focusing on the people in attendance sitting down. The cumulative potential sponsorship exposure of the added whitespace would be close to $140 million—with $132 million coming from the stands alone—when extended over an entire season if Nascar maintains strong viewership.The first race back racked up 6.3 million viewers, but expecting those numbers throughout the season is unlikely: The race represented a GumGum Sports highlighted the pure value of the grandstand whitespace by comparing it to on-track ads during race broadcasts. Add in another $220,000 for the whitespace created by now mandatory masks, and the total added value is $3.62 million per race.While the masks provide a lot more human value, the brand value is in the bleachers.
We are certainly looking forward to a historic weekend here in Dover,” said Mike Tatoian, Dover International Speedway’s CEO. 30k Americans are willing to watch cars go around in circles. The Aug. 21-23 NASCAR weekend includes the “Drydene Doubleheader Weekend” on Aug. 22-23, featuring a NASCAR Xfinity Series and NASCAR Cup Series doubleheader each day, with all four races on NBCSN. Some NFL teams have already acknowledged their limited capacity for the season, and the city of Philadelphia has said there But all sports enterprises will be watching NASCAR tonight, as the first large-scale crowd attends an event during the COVID-19 pandemic.Between 20,000 and 30,000 fans are expected for tonight’s All-Star Race tonight at Bristol Motor Speedway, a facility that can seat around 160,000.“This is an opportunity for us to demonstrate to the country how we can go back to doing some of the things we love to do in a safe and responsible way.