This excellent book puts the whole discussion about climate change into context. This is an important book. Even so, I opened this book with rather low expectations, butReviewed in the United Kingdom on September 17, 2015 Don’t Even Think About It brings an important perspective—that of the social sciences—to the debate over climate change and presents that perspective in an accessible and engaging way. Please try againSorry, we failed to record your vote. What he discovered is that our values, assumptions, and prejudices can take on lives of their own, gaining authority as they are shared, dividing people in their wake.With engaging stories and drawing on years of his own research, Marshall argues that the answers do not lie in the things that make us different and drive us apart, but rather in what we all share: how our human brains are wired—our evolutionary origins, our perceptions of threats, our cognitive blind spots, our love of storytelling, our fear of death, and our deepest instincts to defend our family and tribe.
Most of us recognize that climate change is real, and yet we do nothing to stop it. “The science of climate change is easy: burning fossil fuels creates greenhouse gasses that are warming our world. What is this psychological mechanism that allows us to know something is true but act as if it is not? The nature of the topic lends itself to pessimism, but Marshall pulls off the trick of looking squarely at a profoundly threatening problem without ever allowing his reader to despair. This Changes Everything: Capitalism vs. George Marshall is the founder of the Climate Outreach Information Network and author of Don't Even Think About It: Why our Brains Are Wired to Ignore Climate Change. George Marshall reminds us about the hard part: connecting the wellhead to the tailpipe in people's minds as soon as possible.
He ends on an upbeat note, and gives practical tips for talking about climate change.Reviewed in the United Kingdom on November 24, 2017
Silence and inaction are the most persuasive of narratives, so we need to change the story. There was an error retrieving your Wish Lists. Rising: Dispatches from the New American Shore The book is never dull, and while covering a lot of ground, manages to maintain a narrative arc across disparate stories that all come together in the end with a coherent set of suggestions for climate change communicators to be more effective at our craft. Everyday low prices and free delivery on eligible orders.
Once we understand what excites, threatens, and motivates us, we can rethink and reimagine climate change, for it is not an impossible problem. Dont Even Think About It Why Our Brains Are Wired to Ignore Climate Change by George Marshall available in Hardcover on Powells.com, also read synopsis and reviews. The Uninhabitable Earth: Life After Warming “In 42 engaging, bite-size chapters, Marshall presents the psychological research demonstrating why climate change simply doesn't feel dangerous enough to justify action and how we can trick our brains into changing our sense of urgency about the problem.
"Don't Even Think About It" is by far the best book on the psychology of climate change. How to Give Up Plastic: A Guide to Changing the World, One Plastic Bottle at a Time
Rather, it is one we can halt if we can make it our common purpose and common ground. Please try againSorry, we failed to record your vote. “Essential reading for everyone interested in communicating the science of climate change and its urgent policy implications.” –