Say you create a Custom Audience of each person who has purchased a RAM 1500 truck from your dealership in the past five years by pulling that data from your customer relationship management (CRM) system and importing it to Ads Manager.When you create a Lookalike Audience based on that list, You should utilize Lookalike Audiences if you know what you’re selling (such as a specific vehicle) and have a detailed list of past customers who have purchased that thing (AKA a list from your CRM).Before finding the Lookalike Audience, Facebook identifies specific user information to match your customer list to their actual Facebook profiles, so In nearly every campaign in which we tested a Lookalike Audience against third-party data, our automotive clients saw a I’ll break it down even further for the data nerds.
Your source audience must contain at least 100 people from a single country in order for us to use it as the basis for a Lookalike Audience. From there LinkedIn’s targeting algorithms finds more members who are similar to your original matched audience, helping you focus your campaigns to the right professionals. You can For example, you could segment an audience based on the most similar, second most similar, and least similar lookalikes, and bid accordingly on each.Lookalike Audiences are a great way to target expansion in Most often marketers know where they’re looking for new acquisitions. Subscribe to stay up to date on the latest marketing news. Make sure you have the Custom or Lookalike Audience(s) you want to use ready. When Should You Use Lookalike Audiences? You tell Facebook what you like in a customer, and Facebook a delivers a new audience segment filled with prospects that meet your criteria.Ready to find the audience of your dreams? If you have a source audience of 500 people from the United Kingdom, you can use it to create lookalike audiences for prospects in Canada. You should utilize Lookalike Audiences if you know what you’re selling (such as a specific vehicle) and have a detailed list of past customers who have purchased that thing (AKA a list from your CRM). Let’s take a look at a few specific tests our team ran.For this Midwestern auto client, we created a Facebook campaign promoting its new Hyundai inventory.We again put Lookalike Audiences head-to-head with the third-party data for this rural dealership in a campaign promoting new RAM trucks.In this third example, we paired the third-party data to a Lookalike Audience of past Escape customers.I could go on with more data from the tests we’ve done, but you’d see a similar trend.Don’t just take our word for it — test Lookalike Audiences for yourself! Thanks to the many recent changes in Facebook Ads Manager, we’ve found an effective and arguably If you’ve never experimented with Lookalike Audiences in Here’s an example. For reach, go large.The better the data you provide, the better the results.Facebook recommends between 1,000 and 50,000 people. Make sure to take full advantage of the hyper-targeting capabilities of Lookalike Audiences with high quality ads. If you’re optimizing for similarity, aim for a smaller audience. The video below goes into even more detail.Find the right source audience and use these tips to reach new people on Facebook.For example, if your goal is to drive awareness of your business, a Lookalike Audience based on your Page Fans may be a good idea.If your goal is to increase online sales, then a Lookalike Audience based on website visitors will be a better choice.You can create custom audiences around a variety of parameters. It’s a powerful tool for better Facebook ad targeting—drawing…Facebook Lookalike Audiences can help you find your new best customers. Enhance your lookalike audience targeting by adding more targeting parameters such as … ( Often these are further down the conversion or engagement funnel.If you’re providing your own customer information, make sure it’s as current as possible. In the dialog box that appears, select the custom audience on which your lookalike audience will be based. She approaches challenges with an open mind and is always willing to lend a hand. Lookalike audiences give you a way to reach a cold audience beyond interest or behavior targeting. Find out how to reach the right customers, lower your cost-per-click, and more. If you’re creating a custom audience with Facebook data, add date range parameters.For example, if you’re adding a custom audience based on website visitors, you may only want to target those who have visited your website in the last 30 to 90 days.Lookalike audiences update dynamically every three to seven days, so anyone new who visits will be added to your Lookalike Audience.Enhance your lookalike audience targeting by adding more targeting parameters such as age, gender, or interests.The one-two punch campaign delivered 19 times the return on ad spend. Use Lookalike Audiences in combination with other features. Read our full guide to To do this, click Advanced Options when selecting your audience size. But an audience of 500 loyal customers with always perform better than an audience of 50,000 good, bad, and average customers.Avoid broad audiences like “all website visitors” or “all app installers.” These large audiences will include great customers along with those who bounce after a short time.Hone in on the metrics that determine your best customers. 6. Lookalike audiences give you a way to reach cold audiences that are like those warm audiences but much bigger. You can also pair Lookalike Audiences with other ad targeting parameters, such as age and gender or interests and behaviors.Note: Your source audiences needs to contain at least Note: You don’t have to have anyone from the country you want to target in your source.Note: It can take between six and 24 hours for your Lookalike Audience to be finished, but you can still proceed to ad creation.Feel like you’ve got a handle on Lookalike Audiences?
Finally, choose the size of your lookalike audience.